Coca-Cola Merging the Online-Offline Playing Field

Earlier this year, Coca-Cola South Pacific launched an 8-week long (mid-March to mid-May 2015) Instagram campaign focused on consumer engagement and satisfaction in Sydney, Australia for their brand Fanta. The #FantaTastesLike campaign started off with the installation of a custom panel built by JCDecaux featuring a backdrop of playful characters in a sea of orange […]