Social Listening: What contributed to recent surge in search trends for Maruti Suzuki Ignis?

In my recent digital marketing class, I was assigned a real-world challenge where I didn’t have structured data to analyze. I was asked to use social listening tools to analyze a brand (Maruti Suzuki Ignis) and the recent surge it created in search trends. I was further asked to assume that I was the marketing communications specialist of another […]

Growth Hacking to Success

Growth hacker is a recent term for most but an old practice for the best internet marketers and product managers in ‘Silicon Valley’s across the globe. With the conventional mass media fading away and the dominance of mass customization  on the web, marketing as we have known it for long has completely transformed. People are […]