Digital Employee Advocacy-The Dark horse of marketing strategy

  Digital Employee Advocacy-The Dark horse of marketing strategy Why look around when you already have it in you? Employees, the best marketing and branding assets any company can have in promoting the organisation with its products and services are often under looked by the organisations in promoting the brands. Employee advocacy, the least explored […]

How Data Analytics can help tackle electricity power woes

Background India is on the verge of becoming a power surplus country. Still many cities are facing frequent power breakdown. The reasons are mainly due to power theft, tampering of meter, and non-payment of electricity bills. Consequently, state distribution companies not purchasing enough power for uninterrupted power supply to consumers. For any consumer product, prices are […]

Project KHUSHI – Strengthening Aanganwadi

BACKGROUND Over the years, I have lived in 9 Indian States and have travelled to several others, experiencing a rich cultural diversity and mindsets. Although the exposure helped me understand differences, it made me discover a shared problem – The lack of equal quality education. This problem is prevalent across the nation, irrespective of caste, […]