healthcare communication pharma marketing

Digital Marketing revolutionizing Indian Healthcare Industry

Growing importance of Healthcare in India   Shift in Indian family culture from joint to nuclear setup has increased dependency on medical care for elderly parents and family. Rising income level, greater health awareness, increased incidences of lifestyle diseases and access to insurance contribute towards growth of healthcare industry. The phenomenon of family doctor is […]

digital and politics

Neuro science, Politics, Digital marketing- Connect ?

NEURO CONNECT There’s always a debate about whether humans take decisions in a rational manner or go by intuition? Honestly, there is no one right answer to this question and various theories have attempted to answer this and there is constant evolution happening in this field. In the process of understanding this, researchers and economists have […]

Good brands communicate, Great brands connect: What social media listening does for you?

“When people talk, listen completely. Most people never listen.”― Ernest Hemingway said. A crisp message, yet often ignored by organisations. From a corporate perspective, it conveys that paying attention to consumer experiences and their satisfaction to run successful businesses is essential, if not a necessity. Social media, today, updates us on the live stream of conversations […]