Mage Therapy is a center par excellence for holistic aesthetics - one of the few facilities in India offering a wide range of therapies, from natural and organic to allopathy. Located in beautiful Midtown Mumbai, the center offers Aesthetic Surgery, Dermatology, Cosmetology & Skin Spa, Hair Care, Dentistry and Diet & Nutrition services.
Launched in September 2012, the center had two objectives - create brand awareness and generate leads. IntelliAssist was appointed to provide digital marketing consultancy & training. IntelliAssist created a Google AdWords campaign, optimized the CPC and improved the CTR. Several qualified leads were generated and an encouraging conversion rate was recorded. A leading deal website was used to promote festive and limited period offers. A social media platform (Facebook, LinkedIn and Twitter) was created to spread positive word of mouth; IntelliAssist managed content across all social channels for a period of three months. Finally, a 'Do-it-yourself' client training was organized.
When compared with other media, the client found digital marketing the most effective and economic way to generate leads.