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Chetan Bhagat: The Pied Piper of Twitter (Author & Management Guru)
Here comes the final installment of “The Pied Piper of Twitter (Author & Management Guru)”. As per Jan 30, 2014 PinStorm ranking, @Chetan_Bhagat stands as the 22nd most influential Indian on Twitter. He’s the first author and management guru on the list; clearly way ahead of @AshwinSanghi who enjoys the 100th rank. On Nov 4, […]
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How Brand Marketers are Engaging with Consumers this Uttarayan?
Here comes first festival of 2014, the Uttarayan (or the Makar Sankranti), and several brand marketers have launched interesting campaigns to leverage the festivity. When you take a closer look at these campaigns you realize that different brands have different objectives – a few are eyeing an increase in sales via discounts and bonus packs, […]
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MBA Aspirant: Quick tips for Personal Interview
Since the past two years, I have been visiting two of the top five business schools in Mumbai as a personal interview (PI) panel member. This article is based on my experiences and is written in the best interest to guide MBA aspirants who have been working hard to secure a seat in a tier-I […]
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MBA: Choosing the right Specialization
I was recently looking at a survey result and was surprised to find Astrology named amongst the top read columns in newspapers by Indian teenagers. I quickly grabbed a newspaper to take a closer look at the column. And yeah, it was indeed a hilariously interesting read. I then grabbed a few more newspapers and […]