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Smaller films should be treated like unsought goods
Indians are cinema lovers and movies can be looked up on as specialty goods. Both these facts make the life of a movie marketer easy; he has to sell a sought after product in a mass market! However a few smaller films that are content driven, executed on a smaller budget and lacks star power […]
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Everything a Smaller Brand needs to know about a Twitter Hashtag Contest
I have come across several blogs on Twitter Contests; most bloggers love the idea of running a hashtag contest in order to increase brand visibility, expand follower base and enhance engagement. However I have a mixed bag opinion over this one. While bigger brands manage to achieve their objectives, most times smaller brands end up […]
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Chetan Bhagat: The Pied Piper of Twitter (Author & Management Guru)
Here comes the final installment of “The Pied Piper of Twitter (Author & Management Guru)”. As per Jan 30, 2014 PinStorm ranking, @Chetan_Bhagat stands as the 22nd most influential Indian on Twitter. He’s the first author and management guru on the list; clearly way ahead of @AshwinSanghi who enjoys the 100th rank. On Nov 4, […]
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Twitter: A platform for the Sarcastically-Witty?
Alok Nath has been trending on Twitter for over eighteen hours and the trend started because of reasons that are yet not known. Some believe that his stereotype fatherly image created with several movies under the Rajshri banner (Maine Pyaar Kiya, Hum Aap Ke Hai Kaun and Hum Saath Saath Hain) bothered a few viewers […]
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Narendra Modi: The Pied Piper of Twitter (Politician)
Recently on his show, Koffee With Karan, Karan Johar asked three celebrity youngsters who’s the President of India. Responses varied from Manmohan Singh to Prithviraj Chauhan to pass over. Perhaps, Johar would have received a correct response to the question, “Who is the Chief Minister of Gujarat?” He’s neither a marketing guru nor has he […]
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The King Khan: Pied Piper of Twitter (Bollywood)
Many studies have revealed that Facebook is ahead of Twitter in India (in terms of usage and engagement). As per Ernst & Young's recent report titled 'Social Media Marketing - India Trends Study 2013', Facebook is the favourite playground for social marketers in India, both for everyday conversations and organisation of engaging promotions and contests […]
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Creating the Pied Piper Brand on Social Media
We all grew up visualizing the mystical wanderer holding a magic pipe in his hand. We’ve heard stories on how he mesmerized every living being on the earth by playing a unique tune. The one who introduced himself as a rat trapper, was he actually a musician; or perhaps a magician; or simply a marketer? […]
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LinkedIn 200 Million Members Milestone
Good Morning World, LinkedIn launched a digital campaign to announce their ‘200 Million Members Milestone’ in the last couple of days. They have sent an email to active (or perhaps all) members informing them on their community ranking in terms of total profile visits in 2012. This stat is pulled and collated by LinkedIn analytics. […]