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Will Aditya Uddhav Thackeray Take Shri. Balasaheb’s legacy forward?
When it comes to Shiv Sena, the party’s primary association is Balasaheb Thackeray (the leader) and Shiv Sainiks (his sena). I would rather say that the party leader, Shri. Balasaheb, has earned love and respect of several and his name can be used interchangeably with that of the party’s. There are several secondary associations around […]
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Smaller films should be treated like unsought goods
Indians are cinema lovers and movies can be looked up on as specialty goods. Both these facts make the life of a movie marketer easy; he has to sell a sought after product in a mass market! However a few smaller films that are content driven, executed on a smaller budget and lacks star power […]
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Everything a Smaller Brand needs to know about a Twitter Hashtag Contest
I have come across several blogs on Twitter Contests; most bloggers love the idea of running a hashtag contest in order to increase brand visibility, expand follower base and enhance engagement. However I have a mixed bag opinion over this one. While bigger brands manage to achieve their objectives, most times smaller brands end up […]
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How Brand Marketers are Engaging with Consumers this Uttarayan?
Here comes first festival of 2014, the Uttarayan (or the Makar Sankranti), and several brand marketers have launched interesting campaigns to leverage the festivity. When you take a closer look at these campaigns you realize that different brands have different objectives – a few are eyeing an increase in sales via discounts and bonus packs, […]