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Smaller films should be treated like unsought goods
Indians are cinema lovers and movies can be looked up on as specialty goods. Both these facts make the life of a movie marketer easy; he has to sell a sought after product in a mass market! However a few smaller films that are content driven, executed on a smaller budget and lacks star power […]
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Everything a Smaller Brand needs to know about a Twitter Hashtag Contest
I have come across several blogs on Twitter Contests; most bloggers love the idea of running a hashtag contest in order to increase brand visibility, expand follower base and enhance engagement. However I have a mixed bag opinion over this one. While bigger brands manage to achieve their objectives, most times smaller brands end up […]