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Will Aditya Uddhav Thackeray Take Shri. Balasaheb’s legacy forward?
When it comes to Shiv Sena, the party’s primary association is Balasaheb Thackeray (the leader) and Shiv Sainiks (his sena). I would rather say that the party leader, Shri. Balasaheb, has earned love and respect of several and his name can be used interchangeably with that of the party’s. There are several secondary associations around […]
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Smaller films should be treated like unsought goods
Indians are cinema lovers and movies can be looked up on as specialty goods. Both these facts make the life of a movie marketer easy; he has to sell a sought after product in a mass market! However a few smaller films that are content driven, executed on a smaller budget and lacks star power […]
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Everything a Smaller Brand needs to know about a Twitter Hashtag Contest
I have come across several blogs on Twitter Contests; most bloggers love the idea of running a hashtag contest in order to increase brand visibility, expand follower base and enhance engagement. However I have a mixed bag opinion over this one. While bigger brands manage to achieve their objectives, most times smaller brands end up […]
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Chetan Bhagat: The Pied Piper of Twitter (Author & Management Guru)
Here comes the final installment of “The Pied Piper of Twitter (Author & Management Guru)”. As per Jan 30, 2014 PinStorm ranking, @Chetan_Bhagat stands as the 22nd most influential Indian on Twitter. He’s the first author and management guru on the list; clearly way ahead of @AshwinSanghi who enjoys the 100th rank. On Nov 4, […]
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How Brand Marketers are Engaging with Consumers this Uttarayan?
Here comes first festival of 2014, the Uttarayan (or the Makar Sankranti), and several brand marketers have launched interesting campaigns to leverage the festivity. When you take a closer look at these campaigns you realize that different brands have different objectives – a few are eyeing an increase in sales via discounts and bonus packs, […]
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MBA Aspirant: Quick tips for Personal Interview
Since the past two years, I have been visiting two of the top five business schools in Mumbai as a personal interview (PI) panel member. This article is based on my experiences and is written in the best interest to guide MBA aspirants who have been working hard to secure a seat in a tier-I […]
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MBA: Choosing the right Specialization
I was recently looking at a survey result and was surprised to find Astrology named amongst the top read columns in newspapers by Indian teenagers. I quickly grabbed a newspaper to take a closer look at the column. And yeah, it was indeed a hilariously interesting read. I then grabbed a few more newspapers and […]
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Twitter: A platform for the Sarcastically-Witty?
Alok Nath has been trending on Twitter for over eighteen hours and the trend started because of reasons that are yet not known. Some believe that his stereotype fatherly image created with several movies under the Rajshri banner (Maine Pyaar Kiya, Hum Aap Ke Hai Kaun and Hum Saath Saath Hain) bothered a few viewers […]
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Narendra Modi: The Pied Piper of Twitter (Politician)
Recently on his show, Koffee With Karan, Karan Johar asked three celebrity youngsters who’s the President of India. Responses varied from Manmohan Singh to Prithviraj Chauhan to pass over. Perhaps, Johar would have received a correct response to the question, “Who is the Chief Minister of Gujarat?” He’s neither a marketing guru nor has he […]
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Is Sex an Expression of Love?
Well… that’s what we have been taught! However, only those examples have been cited where two people came from different genders. A 2009 Delhi High Court judgement told us a new story… But once again, Gay sex in India is illegal as the Supreme Court set aside the 2009 Delhi High Court judgement and put […]
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