Advertising creates brand recall; direct marketing creates demand.
Lead generation and demand creation is looked up on as direct extension to the sales team. Increasingly marketers are looking for lead generation solutions. This is true especially in case of B2B brands where the target audience is not mass market, the ticket size of a deal is big and personal selling plays an important role in a deal closure. We begin with database management; we support in sourcing, managing and maintaining marketing data that can generate business leads. Our services include: field research, database creation and management and response management.
We devise and implement demand creation campaigns across all media channels (print, digital, mobile and social media). We use a combination of tools to communicate key messages, form perceptions and ultimately induce trial and / or purchase. The tactics include: direct mail, email, face2face and call center. We have been effectively incorporating strong call to actions and props in our campaigns to increase success rates.