Movies are not common 'products'; they have a short life cycle and their own eccentricity. They deserve marketing plans that are tailor made for them.
IntelliAssist is one of the leading movie marketing firms based in Mumbai. We have worked with large and small production houses and helped them devise an appropriate positioning strategy and coin key messages for the movie. We promote the film on the digital media; this includes creation of websites, social media marketing, managing reputation on user generated contest websites and advertising on general news and niche entertainment portals.
Likewise! Movie Marketing on the Internet is more than publishing content and creating engagements; it's about reaching out to your target audience with the help of well planned campaigns that integrate with movie positioning and key messages to eventually evoke positive audience sentiments.
Today cinema-goers are evolved and more demanding than ever. They demand quality, plot and entertainment. We believe a standard vanilla flavour does not appeal to them any longer; hence we make sincere efforts to deliver a taste of the laughs, special effects and plot twists, while leaving them wanting for 'more'.
We devise multiple campaigns; each campaign delivers a key message and has a desired outcome. We take back audience sentiments on the Internet (on a weekly basis) to the production house and these insights help them in tweaking their promotion material for other media. Our favourite platforms for movie marketing on the Internet are YouTube, Facebook and Twitter; lately we have started loving WhatsApp, Instagram and Google Plus too. We monitor and manage Wikipedia, and IMDB.
We believe a combination of great design; sharp content and analytics drive engagement and create a positive word of mouth. Vikram Bhatt's 1920 Evil Returns, one of our social media marketing campaigns, has been published by Harvard Business Publishing. To purchase online, cick here